Girl Tribe Co. Game Day 2018

Shop The Campaign

Girl Tribe Co.’s game day collection is finally LIVE on their website and I couldn’t be more thrilled to be included in their campaign.  Read on for some of my favorites, plus I’m offering a special discount to all of my readers: use code LOLOTRIBE for 15% off when you shop!

First, a little background how this amazing company came to be.

Girl Tribe Co. is a well-known business here in Charlotte that started with two friends, Sarah Baucom and Carrie Barker, coming together to start their own boutique and graphic design firm called Social Dress Shop and Pink Toast Ink, respectively.  They simultaneously built an online group called Pink Social Girl Tribe After years of hard work the business has transformed into what is now known as “Girl Tribe.” It’s more than a boutique or a brand, it’s a lifestyle where women can cheer each other on and end the “girl on girl war” that many of us are too familiar with.  Their popular pop-up shopping events, bringing together small businesses from across the area, are one of my favorites opportunities to discover new products and connect with other female entrepreneurs.  Make sure you take the time to check out their next pop-up, which will be expanding to more cities soon!

One of Girl Tribe’s most well-known products are their clever graphic tees, tanks and sweatshirts.  That’s what makes their game day apparel so exciting!  You’ll stand out at any tailgate this football season with their Panther’s gear!



I love this sweatshirt!  Trust me, I stood outside in 90+ degree heat with a velvet headband on to get this shot.  If that’s not love, I don’t know what is!

It’s super soft and the perfect fit because it’s just a little oversized.  I’m pictured wearing size large.


*note: the handbag above is not yet available online, as soon as it is I will update this post!*

This t-shirt is extra special because it was created in collaboration with Greg Olsen.  As the Panther’s tight end, #88 is my favorite player because not only does he put all his heart out on that field but he also puts it it into The HEARTest Yard, his foundation supporting the families of children with congenital heart disease treated Levine’s Children’s Hospital.  In 2012, one of Olsen’s twins was diagnosed with a severe congenital heart defect and the fight that followed inspired his movement to help others going through the same battle.  You can read more about it here.

The above boyfriend tee is super soft and perfect with jeans shorts, leggings, or even sweatpants to lounge around the house.  It has a an oversized fit and I’m pictured wearing size large.


The classic cat-scratch CLT logo is a no-brainer to show off your Panther pride!  It comes in both a full length unisex t-shirt and a cropped version.  The “Bend and Snap” is one of my favorite logos because who doesn’t love a good play on a classic Elle Woods reference?

Next up is a fun play on logos inspired by popular designer labels.  I’m wearing the Designer Double Panther Muscle Tank in size x-large.  I’ve paired it back to my favorite black skinny jeans and, of course, a Policy Handbags crossbody.  Read more about Policy Handbags and why they’re perfect for game day here!




Last but not least, let’s talk about game day accessories.  My all time favorite is the classic CLT hat that you can find in an array of colors.  I wear mine all the time, whether I’m going to the gym or running errands.  It’s a great way to support your team and city!  Plus, the distressing makes them extra-trendy and fun to pair back to a casual look.

This year, in addition to baseball hats, Girl Tribe Co. has bandanas, headbands, and handbags to get you game day ready.

models from left to right: Candace Pistolis, Ashlen Fulton, Logan Russell, Yrome Graham, Brooke Ratterree

photography: Julia Fay

merchandise: Girl Tribe Co.

Thank you to Girl Tribe Co. for having me as part of your #GirlTribeGameDay campaign!  Hope you all enjoy the products and stock up on your favorites.  Don’t forget to use code LOLOTRIBE for 15% off your order!

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